DRIES VAN NOTEN
5-5-4 Minami Aoyama
Minato-Ku Tokyo
Japan
Located in the heart of Aoyama, a district known for its dynamic blend of innovation and tradition, the boutique spans two distinct floors. One is dedicated to the designer’s women’s fashion, while the other showcases men’s collections alongside an exclusive selection of beauty accessories, fragrances, and design pieces.
The architectural vision behind Dries Van Noten, Aoyama, embraces the raw beauty of contemporary Tokyo. The existing concrete structure, a hallmark of the city’s modern landscapehas been thoughtfully enhanced, ensuring the boutique remains an authentic reflection of its surroundings while incorporating the house’s creative signature. Originally conceived by renowned Antwerp-based interior architect Gert Voorjans, the store's concept continues to evolve while maintaining its distinctive character.
Encouraging a sense of exploration, the space allows visitors to engage with the collections at their own pace. The design seamlessly blends European and Japanese influences, creating a uniquely immersive experience.